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Being found on the web - the basics
I am sure there are simple guides which tell you how to get found on the web. The problem is they are hidden by the mounds of other things there are out there. We get people coming to us all the time...
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The virtuous circle - making social media work for you
A couple of days wrestling with the Facebook interface leaves you a bit jaundiced, except to comment that the uniformity of the site makes it appealing to the users, but hard for designers to create...
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Words v Images
We have been researching Pinterest on behalf of a client, trying to work out if it would provide a good platform for their products as an alternative to the usual way of doing things on the web. The...
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Targeting your customer
Checking out a Facebook business page, the other day, I was struck by the randomness of the adverts on the right hand side of the page, the place where everyone is paying to attract my attention. Two...
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SEO - the essentials
Much of SEO is common sense once you worked your way through the blind alleyways and misleading jargon - at least until the next time the big search engines change the way they find you. This short...
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The changing web
You have only to look back five years to realise how fast the web is changing. We are more dependent on it, use it more and we use it in many more flexible ways. But what are the implications of this...
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SEO - Time for a re-think
The rules of SEO are changing and it's time for us all to change our ways. In every sense, this has to be right. Why should keyword manipulation, back-link building and all the arcane arts of...
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16 Reasons to have a Website
In the changing world of social media, why would you still need a website? After all, can't I just list on Google+, do lots of Facebooking and Twitter away to draw attention to myself? At the risk of...
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